Which brand of facial cleanser is best for men? Full analysis of popular cleansing products in 2023
With the improvement of men's skin care awareness, the choice of cleansing products has become the focus of more and more men's attention. Among the men's cleansing topics that have been hotly discussed on the Internet in the past 10 days, the following major brands and products have performed particularly well. This article will provide you with an in-depth analysis from the aspects of ingredients, skin type compatibility, price, etc. to help you find the most suitable cleansing product.
1. Men’s Facial Cleansing Brand Popularity Ranking in 2023
| Ranking | brand | Popular products | core selling point | reference price |
|---|---|---|---|---|
| 1 | biotherm | Men's Hydrodynamic Cleansing Gel | Moisturizing without tightening, contains active essence | 240 yuan/150ml |
| 2 | LAB SERIES | Multifunctional cleanser | Deep cleansing + exfoliation two-in-one | 210 yuan/100ml |
| 3 | Kiehl's | Men's Revitalizing Cleansing Gel | Caffeine ingredient anti-fatigue | 220 yuan/200ml |
| 4 | Nivea | Oil control and anti-acne cleanser for men | The best value for money, the first choice for students | 39 yuan/150ml |
| 5 | Shiseido | UNO Men's Charcoal Purifying Cleanser | Black carbon absorbs pore dirt | 65 yuan/130g |
2. Facial cleanser purchasing guide for different skin types
| Skin type | Recommended brands | key ingredients | Usage suggestions |
|---|---|---|---|
| oily skin | Langshi, Mentholatum | Salicylic acid/activated carbon | Use morning and night with astringent lotion |
| dry skin | Biotherm, Curon | Hyaluronic acid/glycerin | Just cleanse your face with water in the morning |
| combination skin | Kiehl's, Flemish | Amino acid surface activity | Focus on cleaning the T zone |
| sensitive skin | Cetaphil, Avène | Soap-free formula | Avoid abrasive particles |
3. Buying advice given by experts
1.Ingredient priority principle: Amino acid cleansers (such as sodium cocoyl glycinate) are gentler than soap base, especially suitable for long-term use.
2.Seasonal adjustment strategy: In summer, you can choose oil-controlling products with strong cleaning power. In winter, it is recommended to switch to moisturizing cleansers.
3.Special needs considerations: Men who shave frequently should choose products containing anti-inflammatory ingredients (such as centella asiatica extract).
4. Real consumer feedback data
| brand | Positive rating | Main advantages | Common complaints |
|---|---|---|---|
| biotherm | 92% | Long-lasting moisturizing effect | Price is on the high side |
| Nivea | 88% | Excellent value for money | Stronger fragrance |
| LAB SERIES | 90% | Strong cleaning power | The foam is not rich enough |
| Shiseido UNO | 85% | Good oil removal effect | Some users feel tight |
5. New trends in facial cleansing in 2023
1.Microecological skin care: The popularity of cleansing products containing probiotic ingredients has increased by 35% (such as Seraphim Ceramide Cleansing)
2.Environmentally friendly packaging
6. Correct use method
1.water temperature control: Warm water at 32-34℃ is best. Overheating will cause dry skin.
2.Massage duration: Recommended 20-30 seconds, T zone can be extended appropriately
3.follow-up care: Toner is best used within 3 minutes after cleansing
Summary: Choosing men’s cleansing products requires comprehensive consideration of skin type, budget and usage scenarios. Among high-end brands, Biotherm and LAB SERIES perform well, while Nivea and UNO are recommended for affordable products. Those with sensitive skin should avoid alcohol and fragrance ingredients, while those with oily skin can try oil-control products containing salicylic acid. It is recommended to adjust cleansing products according to seasonal changes and adhere to the correct usage method to obtain the best results.
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