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Which brand of facial cleanser is good for men?

2025-11-01 23:53:37 Fashion

Which brand of facial cleanser is best for men? Full analysis of popular cleansing products in 2023

With the improvement of men's skin care awareness, the choice of cleansing products has become the focus of more and more men's attention. Among the men's cleansing topics that have been hotly discussed on the Internet in the past 10 days, the following major brands and products have performed particularly well. This article will provide you with an in-depth analysis from the aspects of ingredients, skin type compatibility, price, etc. to help you find the most suitable cleansing product.

1. Men’s Facial Cleansing Brand Popularity Ranking in 2023

Which brand of facial cleanser is good for men?

RankingbrandPopular productscore selling pointreference price
1biothermMen's Hydrodynamic Cleansing GelMoisturizing without tightening, contains active essence240 yuan/150ml
2LAB SERIESMultifunctional cleanserDeep cleansing + exfoliation two-in-one210 yuan/100ml
3Kiehl'sMen's Revitalizing Cleansing GelCaffeine ingredient anti-fatigue220 yuan/200ml
4NiveaOil control and anti-acne cleanser for menThe best value for money, the first choice for students39 yuan/150ml
5ShiseidoUNO Men's Charcoal Purifying CleanserBlack carbon absorbs pore dirt65 yuan/130g

2. Facial cleanser purchasing guide for different skin types

Skin typeRecommended brandskey ingredientsUsage suggestions
oily skinLangshi, MentholatumSalicylic acid/activated carbonUse morning and night with astringent lotion
dry skinBiotherm, CuronHyaluronic acid/glycerinJust cleanse your face with water in the morning
combination skinKiehl's, FlemishAmino acid surface activityFocus on cleaning the T zone
sensitive skinCetaphil, AvèneSoap-free formulaAvoid abrasive particles

3. Buying advice given by experts

1.Ingredient priority principle: Amino acid cleansers (such as sodium cocoyl glycinate) are gentler than soap base, especially suitable for long-term use.

2.Seasonal adjustment strategy: In summer, you can choose oil-controlling products with strong cleaning power. In winter, it is recommended to switch to moisturizing cleansers.

3.Special needs considerations: Men who shave frequently should choose products containing anti-inflammatory ingredients (such as centella asiatica extract).

4. Real consumer feedback data

brandPositive ratingMain advantagesCommon complaints
biotherm92%Long-lasting moisturizing effectPrice is on the high side
Nivea88%Excellent value for moneyStronger fragrance
LAB SERIES90%Strong cleaning powerThe foam is not rich enough
Shiseido UNO85%Good oil removal effectSome users feel tight

5. New trends in facial cleansing in 2023

1.Microecological skin care: The popularity of cleansing products containing probiotic ingredients has increased by 35% (such as Seraphim Ceramide Cleansing)

2.Environmentally friendly packagingRefillable design reduces plastic useSports cleansingAnti-sweat formulaSuitable for fitness people

6. Correct use method

1.water temperature control: Warm water at 32-34℃ is best. Overheating will cause dry skin.

2.Massage duration: Recommended 20-30 seconds, T zone can be extended appropriately

3.follow-up care: Toner is best used within 3 minutes after cleansing

Summary: Choosing men’s cleansing products requires comprehensive consideration of skin type, budget and usage scenarios. Among high-end brands, Biotherm and LAB SERIES perform well, while Nivea and UNO are recommended for affordable products. Those with sensitive skin should avoid alcohol and fragrance ingredients, while those with oily skin can try oil-control products containing salicylic acid. It is recommended to adjust cleansing products according to seasonal changes and adhere to the correct usage method to obtain the best results.

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