What's a good name for the hotel? Summary of hot topics and naming inspiration on the Internet in the past 10 days
In the highly competitive catering market, an eye-catching store name can quickly grab customers' attention. This article combines hot topics and naming trends across the Internet in the past 10 days to provide you with structured data and creative direction.
1. Analysis of hot topics in the catering industry in the past 10 days
| topic type | Popular keywords | heat index |
|---|---|---|
| Internet celebrity catering | Check-in, immersion, national trend | ★★★★★ |
| healthy eating | Low calorie, light food, organic | ★★★★☆ |
| Cultural IP | Intangible cultural heritage, time-honored brands, dialects | ★★★☆☆ |
| emotional value | Decompression, healing, nostalgia | ★★★☆☆ |
2. Analysis of the five popular naming directions
1. Regional characteristics
| style | Example | Applicable cuisines |
|---|---|---|
| Dialect memes | "Nonghao Restaurant" "Bashi Hotpot" | Local cuisine/Sichuan cuisine |
| geographical indication | "Lijiang Fishing Fire" "Chang'an Zhi" | local specialties |
2. Emotional resonance type
| emotional dimension | Example | target customer group |
|---|---|---|
| nostalgia | "Grandma's Stove" "8090 Canteen" | 25-40 years old |
| cure | "Late Night Canteen" "Trouble Clearing Station" | urban white-collar workers |
3. Creative combination type
| Combination method | Example | memory point |
|---|---|---|
| Homophones | "Good Luck Dumplings" "Excellent" | Interesting |
| Mix of Chinese and Western | "Chopsticks Western Restaurant" "Tang Style Bistro" | sense of contrast |
4. Value proposition type
| core value | Example | Differentiation |
|---|---|---|
| health | "Light Carbon Laboratory" "Pure Food Shop" | Transparent ingredients |
| Quick | "3 Minute Canteen" "Lightning Kitchen" | Efficiency commitment |
5. IP linkage type
| IP type | Example | Operational suggestions |
|---|---|---|
| Film and television animation | "Hogwarts Dining Hall" "Crayon Shin-chan's House" | Requires authorization |
| literature and art | "Li Bai Bistro" "Van Gogh Cafe" | Themed decoration |
3. Guide to avoid naming pitfalls
1. Avoid uncommon words or polyphonic words: such as "彧", "峘", etc. that may affect communication
2. Use English names with caution: unless you are targeting high-end Western food or have a clear customer base
3. Pay attention to trademark search: you can check it through the official website of the State Intellectual Property Office
4. Dialect memes need to be tested: avoid negative homophony
4. 20 recent popular store names for reference
| Top 20 internet celebrity store names in 2023 | ||
| 1. Godfather of Carbohydrates | 2. Nightless Canteen | 3. Boiler Gas Manufacturing Bureau |
| 4. Valley of the Hungry Man | 5. Chopsticks Star Man | 6. My royal dining room |
| 7. Sichuan Yuan Universe | 8. The drunken gang | 9. Late night retreat |
| 10. Oriental taste | 11. The story of the cooking class | 12. The collection of human fireworks |
A good store name needs to have bothSpreadability, memory points, industry attributesThree major characteristics. It is recommended to carry out creative divergence based on the characteristics of the dishes, the preferences of the target customer groups and the business philosophy. If necessary, a vote can be initiated through social media to test the market response. Recent data shows that withEmotion tags(e.g. healing, nostalgia) andidentityStore names (such as migrant worker, baby mama) are more likely to cause spread.
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