What kind of shoes are NB? Revealing the classics and hits of New Balance
In recent years, New Balance (NB) shoes have continued to become popular in the fashion circle and the sports field, becoming the favorite of many consumers. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the brand background, classic styles and current market popularity of NB shoes for you.
1. Introduction to the New Balance brand

New Balance was founded in 1906. It initially started producing arch supports and gradually developed into a world-renowned sports shoe brand. Its core selling point is"Comfort" and "retro trend", especially famous for naming shoe styles with numerical numbers (such as 574, 990, etc.).
2. Ranking of NB popular shoes in the past 10 days
| Shoe name | heat index | keywords |
|---|---|---|
| NB 550 | ★★★★★ | Retro basketball shoes, same style as celebrities |
| NB 990v6 | ★★★★☆ | Technology running shoes, presidential running shoes |
| NB 2002R | ★★★★☆ | Millennial style, joint models |
| NB 327 | ★★★☆☆ | Niche design, high cost performance |
3. The core selling points of NB shoes
1.comfort: NB's midsole technology (such as Fresh Foam, ENCAP) is widely praised, especially suitable for long walks or commuting.
2.retro trend: Shoes such as 550 and 574 have become a fashion tool for fashion bloggers and celebrities due to their retro design.
3.Joint cooperation: Recently, co-branded models with Aimé Leon Dore, JJJJound and other brands have triggered a rush to buy.
4. The controversial topic of NB shoes
Highly discussed issues in the past 10 days include:
5. How to choose NB shoes?
| Demand scenario | Recommended shoes | price range |
|---|---|---|
| daily commute | 574, 990 series | 500-1500 yuan |
| exercise running | FuelCell Series | 800-2000 yuan |
| Trendy outfits | 550,2002R | 600-2500 yuan |
6. Summary
New Balance continues to occupy an important position in the sports and fashion fields with its unique brand tone and product strength. When purchasing, consumers need to pay attention to distinguishing quality differences between different origins, and rationally view the premium on co-branded models. Whether NB can maintain its "low-key luxury" brand image in the future still requires observation of its market strategy.
(Note: The data in this article is synthesized from the popularity analysis of Weibo, Xiaohongshu, Dewu and other platforms in the past 10 days)
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