How much does Nanjing Yunjin cost? Revealing the prices and market conditions of intangible cultural heritage treasures
As one of the four famous brocades in China, Nanjing Yunjin brocade is known as the "Oriental Treasure" for its exquisite craftsmanship and long history. In recent years, as the popularity of intangible cultural heritage has increased, the market price of Nanjing Yunjin brocade has also become the focus of consumers' attention. This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the price range, influencing factors and purchasing suggestions of Nanjing Yunjin.
1. Price range of Nanjing Yunjin

The price of Nanjing Yunjin brocade varies greatly depending on the complexity of the process, size, pattern and use. Here are typical price ranges from recent market research:
| product type | Size | Price range (yuan) | Remarks |
|---|---|---|---|
| brocade scarf | 180cm long x 50cm wide | 800-3000 | Hand-woven, the more complex the pattern, the higher the price. |
| Yunjin handbag | Small (20cm×15cm) | 1500-5000 | Limited editions or master pieces are more expensive |
| Yunjin hanging painting | Medium size (60cm×90cm) | 5000-20000 | Double the price for custom patterns or historical replicas |
| brocade dress | Adult version | 20000-100000 | High-end customization can reach hundreds of thousands of yuan |
2. Main factors affecting the price of Nanjing Yunjin
1.Craftsmanship: Nanjing Yunjin is traditionally hand-woven, requiring two craftsmen to operate the "Dahualou" loom, which can only weave 5-6 centimeters per day, and the labor cost is extremely high.
2.Material quality: The grade of raw materials such as silk, gold thread, and peacock feather thread directly affects the value of the finished product. For example, the price of brocade woven with "Kujin" thread with high gold content is usually doubled.
3.Design complexity: Weaving complex patterns such as dragon robe patterns and Dunhuang flying apsaras is difficult and takes longer. Data shows that a 1 square meter "Kowloon Picture" takes more than 3 months to complete.
4.Author popularity: The price of the works of national-level intangible cultural heritage inheritors is generally 30%-50% higher than that of ordinary workshops. At a recent auction, a Yun brocade work by master Zhou Shuangxi was sold for 280,000 yuan.
3. Recent market trends of Nanjing Yunjin market
| time | event | market impact |
|---|---|---|
| 2023.11.15 | Nanjing Yunjin debuts at Paris Fashion Week | International orders increased by 40% |
| 2023.11.18 | Douyin "Intangible Cultural Heritage Shopping Festival" Yunjin Special Session | Single-day sales exceeded 2 million |
| 2023.11.20 | Nanjing Yunjin Museum launches digital collection | The proportion of young consumers increased by 25% |
4. Purchase suggestions and precautions
1.Distinguish authenticity: Genuine Nanjing Yunjin Brocade should be marked with the "Nanjing Yunjin Research Institute" or "Human Intangible Cultural Heritage", and the latitude and longitude density must reach more than 9,000 threads/square meter.
2.Purchase channels: It is recommended to purchase through official channels:
| Channel type | Advantages | Reference discount |
|---|---|---|
| Nanjing Yunjin Museum Direct Store | Fidelity and customizable | No discount |
| Tmall official flagship store | 7 days no reason to return or exchange | 20% off on Double 11 event price |
| Offline intangible cultural heritage exhibition | Can be inspected on site | Full discounts |
3.Collection suggestions: Limited editions with cultural IP attributes have greater potential for value-added. For example, the recently launched "Dream of Red Mansions" themed brocade series, with an issue price of 9,800 yuan, is now priced at a 30% premium in the second-hand market.
5. Forecast of future price trends
With the intensification of intangible cultural heritage protection and the rise of national trend consumption, the price of Nanjing Yunjin brocade has shown a steady upward trend. Expert predictions:
| time period | expected increase | Influencing factors |
|---|---|---|
| 2024 | 8%-12% | Raw material prices rise |
| 2025-2027 | average annual 15% | Fewer craft inheritors |
Nanjing Yunjin is not only a consumer product, but also a cultural heritage worthy of inheritance. On the basis of understanding its price structure, choosing Yunjin products that suit you can not only meet your aesthetic needs, but also support and protect intangible cultural heritage.
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